Act 324

Let your custom be appreciated

Today was customer appreciation day at my local grocers. Free cake and coffee (which I missed) and some great specials ($1.00 off 4 litres of milk).

Telus has also been doing some impressive customer appreciation hosting two nights of free movies at the local theatre. Sold out unfortunately but they promise to do it again soon.

You have value as a customer (we’ve talked about this before) – so let them spoil you a bit. The holiday season is full of opportunities like these so keep an eye out and make the best of it.

If you have customers of your own, find a way to let them know they matter to you too. It’s called reciprocity and it keeps us human.

But recognize the difference between having your patronage appreciated and being patronized. My credit union recently launched a “free” video game for kids to help them “learn” financial literacy. If they sign up (mine won’t be), their name, age and location will be shared with the third party provider. That’s not appreciation. That’s creepy. And, let’s face it, pretty dull.

I’d rather have coffee and cake.


Act 208

Your money’s not on vacation even if you are

It’s always amazed me that some people on vacation seem to take a vacation from common sense when it comes to money. Your money’s not on vacation even if you are. So today, I shopped for deals. Got the breakfast special on the ferry, chose the least expensive of three accommodation options, bought a few coupons to the amusement park rather than the wrist bands and ordered take out pizza for dinner rather than eating in. Still had just as much fun but spend alot less money.

Another way to save a bit of money on vacation is to bring your own coffee and filters so you can enjoy a fresh brew in the morning without having to deal with the yucky hotel coffee or stop in at the drive thru or worse, pay a premium price for an average brew at a hotel restaurant. It’s less convenient but convenience can be expensive. So leave it behind and enjoy what vacations are made for. Fun. And fun is not measured by how much you pay. At least it’s not for me.